How to get more people participating online
Web-usability guru Jakob Nielsen has some thoughts about how to increase the number of people participating online in forums ranging from blog comments to Amazon book reviews.
- Make it easier to contribute.
- Make participation a side effect.
- Edit, don’t create.
- Reward — but don’t overreward — participants.
- Promote quality contributors.
He’s got some interesting stats and more details about how to carry out those suggestions. Give it a read. Link.