thoughtsignals

Just kidding. I’d love to have your ads (maybe, we can talk).

But for advertisers wary of placing ads in places where the content may be unpredictable and perhaps inappropriate, Feedburner has introduced AdClimate. The tool enables advertisers to identify key words that are problematic and keep their ads off posts that contain those key words.

By way of example, let’s say you have an aversion to the word, “wingnut” and the thought of your ad for pinenuts showing up in a publisher’s blog post about the history of wingnuts would be totally unacceptable (hey - who are we to judge?) AdClimate to the rescue. In addition to screening a multi-language default list of inappropriate language, advertisers can submit their own list of keywords next to which they don’t want their ad to appear - wingnuts and all.

Do other online ad providers, like Google, do this? I don’t know. I bet this will be popular, though.

Link.