thoughtsignals

Mediapost writer Karl Greenberg has put a stake in the heart of a buzz campaign for a riding lawnmower. Maybe.

“I torpedoed a buzz campaign. I feel really awful about it. Especially since it’s a good campaign.

…

You see, my story — the one I wrote about the fictional grass and the fictional blogs about the grass — shows up on the very top of the list of results you get when you type in … the name of that fictional grass. “

Well, actually his story isn’t appearing at the top of the search results for Google any more. This morning it’s No. 4; No. 3 is another blog post about the incident, and the top two are links to sites that are actually part of the campaign.

You can see the search results here.