thoughtsignals

Advertising Age’s Bob Garfield is writing a book online titled “Listen.”

Because it turns out that all those guys with the PowerPoint presentations you’ve been sitting through for the past three years – you know, the ones insisting “The consumer is in control” – are absolutely right. The consumer (and voter and citizen) is in control: of what and when she watches, of what and when she reads, of whether to pay any attention to you whatsover or to make your life a living hell. This might be an excellent time, therefore, to listen to what she has to say. And it sure wouldn’t hurt to make her your friend.

Introduction to the project here, first installment, and second installment.