An insider’s view on blogs, brand advertising and Google
Cnet has an interesting interview with John Battelle, founder of the blog network Federated Media and an expert on Google, online publishing and other things. He says what I’ve been thinking for years, and what makes the Internet so interesting to me as a writer:
I believe even more than ever in the value and quality of content. What I think has changed is that the creation of content, and I’m using content very broadly here to include services as well as traditional approaches to content…but I think the creation of content has decoupled in the last five years. Decoupled from the media business–I mean Viacom, Time Inc, CNET, Wired, Condé Nast–and that decoupling means that talented producers of content, for the first time have access to distribution, tools of production, and the ability to actually execute and produce their own content without having to attach themselves to traditional media businesses.
Link.