New Scientist has a pretty interesting article that goes over eight ways — supported by science — to effectively persuade people. It also examines, somewhat less thoroughly, how you can resist these techniques. It does not get into when you should use them, or when you should resist them, though — that’s the tricky questions.
- Mimicking.
- Framing.
- Using few reasons.
- Being persistent.
- Choosing your communications medium wisely.
- Styling.
- Generating anger.
- Moving them along step by step.
Link.