How Bloomberg did it
Bloomberg may be the biggest, most important news organization you’ve never heard of. (Well, OK, maybe you have heard of it. Founder Michael Bloomberg is the mayor of New York, after all.)
Slate press critic Jack Shafer does a nice job explaining why Bloomberg has succeeded, and is growing its news operation fast, while daily newspapers are crumbling.
Daily newspapers didn’t see the lucrative news and information opportunity Bloomberg did for the same reason they didn’t enter the Web search business when it was green. As mature and graying industries, newspapers are mortified by the creative destruction of changing markets, so they take only tiny and confused steps—mostly backwards.
Some newspaper companies are showing signs of some innovation now, but the industry could use a strong dose of Bloomberg’s culture of innovation and entrepreneurship. Bloomberg is also famous for paying above-average wages and for offering a great working environment and plenty of opportunities for advancement and training (though you are expected to work your butt off). Newspapers could use some of that, too.
Link.
(via Romenesko)